“You’ll be fine,” she said as I practically sobbed at the news. “No I won’t!” I wailed. How would I be fine? Until Val came along, I had been alone and doing everything myself. She had come into my life and made work fun again. She was my confidante, my go-to person, and the voice I heard on the phone every morning. Nonverbal Solutions wouldn’t be where it was today without her.

Eventually I decided to get my big girl pants on, and get to finding a business and marketing manager. So I did what most businesses do these days and put an ad on craigslist. I figured with the terrible job market, I’d have a ton of qualified candidates knocking on my door.

Boy, was I wrong.

So if you’re looking for a job, a few do’s and don’ts from a prospective employer:

Don’t ignore the requests in the ad. Over 75% of people either didn’t send a cover letter (something I requested) or if they did- didn’t answer the questions asked in the ad. Those resumes didn’t even get a second look. Your resume is a marketing tool. It must sell you in three seconds or less. If you can’t be bothered to follow instructions, then don’t bother applying at all.

Do your research. The job applicants I considered went to my website, referenced it in the cover letter, gave specific ideas about how they would be a good fit, and gave an example of something creative they would try if they got the job. Tailoring your cover letter to the organization you are applying for goes a long way, especially with entrepreneurs like myself.

Don’t mismatch with your interviewer. Interviewers fall into one of two camps: people-oriented or issue-oriented. People-oriented interviewers will smile, engage in small talk, and use approachable body language. They are interested in hiring someone who works well with others. Issue-oriented interviewers won’t smile much, talk less, and use credible body language. Their primary concern is if you possess the skills for the job. Too much small talk and smiling signals the issue-oriented interviewer that you aren’t credible. Not smiling enough and no small talk signals the people-oriented interviewer that you aren’t approachable. Match your style to the interviewer’s because research shows that people hire people who are like them.

Do ask questions that will allow you to position yourself as the ideal candidate. An interview is when we are peppered with questions and evaluated on our answers, right? Wrong. Savvy job-seekers will also ask questions of their interviewers. And not the typical questions -questions which should be strenuously avoided, by the way- such as, “do I have to work on weekends?” or, “what kind of benefits are included?” No, smart job-seekers will pose questions that allow them to position themselves as the ideal candidate. Asking, “What would be your ideal match for this position?” gives you insight into what the interviewer is looking for and allows you to sell yourself as the best fit for the position.

Don’t assume the interview has anything to do with your skills and talents. If someone has taken the time to interview you, they’ve already determined you are qualified for the position. An interview isn’t the start of the hiring process, it’s the end. The resume, your references, the initial phone screen, all of that has been conducted and now you are sitting in front of the interviewer and they are wondering whether to take a chance on you. At that moment, degrees, experience, references, etc., don’t matter. What matters is how you conduct yourself. What you wear, how much eye contact you make, how you sit, how you breathe, what your voice sounds like when you talk- these are the factors that will determine the outcome of an interview. Within the first 30 seconds an interviewer will have an impression of who you are. Within 20 minutes they will have already made up their mind. In an interview, you only get one shot, and it has nothing to do with how qualified you are, and everything to do with how well you communicate. Since nonverbal communication translates the majority of any message, it is absolutely essential that job seekers understand what they are communicating nonverbally.

I finally found a business and marketing manager. He included a cover letter with his resume that answered every question posed in the ad. He made references to my website and offered creative marketing ideas. He sailed through the phone screening by answering the questions I had about his resume in a calm, credible voice, yet he switched to approachable when asking me questions. Once in the interview he matched his style to mine, so I immediately felt at ease. He asked good questions and then positioned himself as the solution, for example, asking me what my weakness was (procrastination) and then stating how his style would assist me reach my goals (creating deadlines together and mapping out a plan of action.)

He’s been with me for a few weeks and is already reaching out to local and national media, has a social media plan in the works, has reorganized my office, and if I think of something, he’s already done it. Yesterday.

So either he is going to murder me while I sleep -because he’s too good to be true- or he really is the perfect employee. The suspense is killing me. But I guess we’ll find out soon enough.

Stay tuned for my e-book: “Hired! 21 Nonverbal Secrets for Job-Winning Interviews” out in the next few months.

We have very deeply held beliefs -especially here in the States- about the role of eye contact. We’ve been taught that eye contact equals respect, and that avoiding eye contact is tantamount to disrespecting the person you are engaging with.

This is bad advice and can really get us into trouble.

Eye contact does equal respect when you are in relationship. But there are times -delivering negative information for example- when we want to separate the relationship from the message.

There are three things to remember about the use of eye contact.

1. Go visual with information, especially if it is negative.

You must have the negative information on some sort of visual if you hope to have the person receive it and not attach the negative message to you. If you are working one-on-one, the visual will be small -a piece of paper, report, fax, or memo- if you are delivering negative information to a group the visual will be larger -a PowerPoint presentation, flip chart, or white board. Those in the medical field will also want to adhere to this rule. Although medical personnel almost always have an x-ray, lab report, or diagram handy they rarely use them effectively. A doctor often looks at a patient when saying, “You have cancer.” By looking at the person while delivering this information what he or she is really saying is, “You are cancer.” When the doctor uses direct eye contact the patient has a more difficult time absorbing the information. The patient may -understandably- become upset, volatile, or breakdown. This can be avoided using the next step.

2. Avoid eye contact if the information is negative. Use eye contact if the information is positive.

If a doctor -instead of looking at the patient- looks at the x-ray and says, “The x-ray shows that cancer is present,” the patient is more apt to breathe, take the information in and assimilate it without becoming as upset. The doctor can then turn to the patient and with eye contact say, “Now here is what we’re going to do.” By using eye contact in a systematic way the doctor nonverbally separates the problem (x-ray) from the solution (doctor and patient working together.) This works in the business world as well. When you have to lay people off or tell a group that there is a salary freeze, look at the information (which should be displayed visually) not the person/group.

3. People follow your eyes, not your hands.

These skills are only effective if you understand that people follow your eyes, not your hands. Oftentimes we point to a visual but maintain eye contact with the listener. This is ineffective. Think about it: when you’re sitting having coffee across from someone and they look over your shoulder and towards the door, what do you do? You also turn and look. We’re programmed to follow someone’s eyes, and rarely look where someone is pointing unless they are also looking there. When using a visual to give sensitive or difficult information be sure to look at the visual as well as point to it. This will cause the listener to look where you want them to look.

Nonverbal intelligence is all about having more than one approach. Sometimes we’ll want to maintain eye contact (when the information is positive) and other times we’ll want to look at something else (when the information is negative.) Train yourself to be systematic with your eye contact and you’ll have an easier time separating yourself from the message.